WHSmith reveals new look stores in Melbourne T2 Airport

WHSmith has taken its retail offer to the next level with the opening of its latest new concept stores at Melbourne International Airport, seven years after first opening its doors.

The redevelopment of Melbourne Airport’s T2 International retail precinct gifted the retailer the opportunity to relaunch its convenience, news and books concept within the terminal and align all aspects of the Melbourne T2 Vision.

Building on the strong partnership between WHSmith and Melbourne Airport, these latest stores offer travellers passing through the terminal with one of the world’s finest stores in the category, with significant investment in world class luxury design – inspired by Melbourne’s multi-layered urban environment.

The new look stores reflect the ever-changing expectations of customers in both design and product ranges. Tech Express, provides travellers with the very latest in technology accessories, headphones and power, within a bright and spacious store-in-store environment. As a global leader in book retailing, selling over 15 million books in airports around the world every year, the book range is what you would expect – comprehensive and perfectly tailored to the customer profile.

This latest investment demonstrates the commitment of both WHSmith and Melbourne Airport to ensure that all passengers, whatever their age or interest, have an enjoyable experience while on their journey.

WHSmith Australia Managing Director, Carl Hargrave, commented: “We are delighted to continue on this journey with Melbourne Airport. Developing our Melbourne retail concept has given us the opportunity to take a step change in our offer. We look forward to welcoming customers to these new stores and hope that they will enjoy the modern design and layout as well as the many exciting local and international brands and travel products available.”

Melbourne Airport’s Chief of Retail, Andrew Gardiner said: “Our exciting new WHSmith store in T2 is a testament to the partnership we have with Stephen Clarke (Group CEO) and the team. Together we have developed a uniquely Melbourne offer which is appropriately positioned to the customers we serve. I look forward to our ongoing successful relationship with this global leader in news and gifts.”