WHSmith is a leading global retailer with a presence in over 25 countries, serving its customers from over 1,300 stores across the globe. With such an extensive presence worldwide. The first store opened its doors in 2010 in Melbourne Airport and within a short period of time, the business has grown substantially – and it continues to grow – with stores open in Sydney, Brisbane, Adelaide, Perth, and in 2022 we have expanded, doubling our store count from only 2 years prior, including expansion of operations to Gold Coast Airport. To date, we have over 50 stores operating in Australia and over 500 employees.
Our goal is to be the leading retailer in convenience, books and news for the world’s travelling customer. We understand our customers and know that in the locations in which we operate people have less time to browse. We understand they need their purchase to be quick, and our one-stop-shop solution for food, drink, confectionery and digital and travel accessories, combined with our focus on instore design and excellent customer service reflects this.
Roll on two years since the first WHSmith opened in Australia and in early 2012 the business acquired the brand Fresh+ – a hospital café business, serving fresh food and refreshments to visitors and patients. Our hospital café business has expanded to include The Food Depot, Doctors Orders and Long Shot cafés.
As we have continued to grow the business, innovation has been at the heart of everything we do. We have leapt into the world of technology and digital accessories. In 2019 we opened our digital and travel accessories brand, InMotion. InMotion Offers a specialised shopping experience, where customers can enjoy an extensive and dedicated range of the latest headphones, power and technology accessories. The first store, in Perth T4 was the first of its kind outside of North America. Since then we have opened seven additional InMotion locations.
We move at the same pace as our customers, always ensuring they are at the forefront of everything we do.