WHSmith is proud to announce the opening of two new sites in Adelaide Airport.
WHSmith is proud to announce the opening of two new sites in Adelaide Airport. The sites are due to open in November 2021. In these two locations, WHSmith will offer a truly local experience to arriving and departing passengers.
The stores have perfectly captured a sense of place by working in collaboration with local suppliers to showcase an eclectic mix of products, from healthy snacks, drinks, confectionery to speciality gifting.
The range will be constantly refreshed to bring newness and innovation for our regular or less frequent flyers. Whether it be that nostalgic taste from home, products that remind you of a holiday abroad, or the opportunity to try something new, customers of all ages will be excited and intrigued by this tailored offering.
Our ‘Celebrating Local’ program will be featured in both stores, with large digital screens dedicated to telling the story about local suppliers, authors, events, organisations, and notable South Australian people, all adding to a true sense of place.
Working closely with the airport teams, the design of the stores beautifully reflects the urban chic, style and uniqueness of the city and State, offering a local experience even down to the name of the store and the fascia. The mixture of colours, materials and textures embrace the life and soul of South Australia.
Carl Hargrave, Managing Director, WHSmith Australia commented: “I’m absolutely delighted WHSmith has been given the opportunity to open two new stores in Adelaide airport; it is indicative of our strong partnership with the Adelaide airport team.
Whilst we pride ourselves on being one of the leading News, Books and Convenience retailers in Australia, we constantly look to offer a localised experience in our stores. Our new WHSmith Adelaide locations are flagship stores in every respect, from unique concepts, a beautiful store environment and a genuine sense of place.
We are looking forward to welcoming Adelaide airports passengers to our latest best in class experience in Australian airports.”
Mark Young, Managing Director, Adelaide Airport, said: “We’re excited to see WH Smith’s two new stores opening in Adelaide Airport’s main terminal, signifying another big step forward for our current terminal expansion project due for completion at the end of 2021.
“We’re also delighted to see WH Smith promoting local suppliers, in keeping with our overall theme in the terminal to showcase the best products South Australia has to offer.”