Wild Cards & Gifts future
WHSmith are committed to the growth and support of the Wild Cards & Gifts franchise network. Their aim is to make sure that franchisees have the support and buying power needed to generate successful sales growth.
In a market that has so many options for consumers, particularly when it comes to greeting cards, continued evolution is vital to stay relevant to our customers. A recent report by Morgan Stanley showed that, in the UK, less than 10% of people thought sending an ‘e-card’ was just as personal as a physical greeting card. It’s no surprise then that the same report showed that the dollar value of the card market has increased by an average of 1.5% over the last 10 years. This shows a trend for premium greeting cards, which is a bright sign for the Australian market.
The gifting sector is in a similar state of future growth, with consumers looking for more items with a point of difference and leaning towards premium priced items. Wild Cards & Gifts has listened to our consumers, and we work with our franchisees to continue to stay ahead of the competition. This has and will continue to solidify our place as the market leader in the cards and gifts industry.