Who is WHSmith
In 2014, Wild Cards & Gifts was bought by WHSmith. The years of knowledge and experience that the WHSmith brand brings to the network is invaluable to the growth of the business.
WHSmith was founded in 1792 and has more than 1,300 retail outlets in airports, train stations, hospitals, and high streets across the globe. Their stores employ more than 16,000 people worldwide.
WHSmith specialise in books, magazines, cards, stationery, gadgets and entertainment products. Their expertise in this area opens up numerous opportunities for Wild Cards & Gifts to attract new suppliers and expand our product range.
The heritage of WHSmith combined with the local knowledge of our franchisees will ensure that Wild Cards & Gifts continues to be the best in the Australian market.