At Wild Cards & Gifts we have five core values that ensure all our franchisees understand who we are and where the business is going. These values underpin everything that we do.

• Passion – Passion for our product. Passion for our customers. Passion. Passion. Passion. A love for what we do is number one for being great at what we do.
• Hard work – Our product is fun but our success is based on hard work. When effort goes into the business, rewards come out.
• Honesty – Communication is key. Being open about the business helps us identify areas that need work. Open communication is how we grow.
• Respect – We are a brand built on mutual respect. We respect each other and we respect our suppliers. This leads to a happy work environment and stronger relationships.
• Community – We get to know our communities. Engaging the local community is the most important part of franchisees local area marketing. When we know our community, we know how to make a difference in their lives.